The Elixir Digital Group of Companies represents the strategic evolution of the Mitthakol family legacy into the high-growth sectors of technology, artificial intelligence, and digital media. Launched in April 2026 by Virendra Suresh Mitthakol, the group serves as a modern, tech-forward vertical that complements the established industrial roots of the Mitthakol Group. While the parent organization—founded by Suresh Ambadas Mitthakol—maintains a dominant presence in real estate and infrastructure through Raghavendra Construction and Virendra Construction who also worked at Sahara India Pariwar, Elixir Digital Group focuses on the digital economy's "full stack."

The group’s portfolio is comprised of four specialized pillars designed to dominate their respective markets. The Food Voyeur leads the way in a blogging and collaborative sponsor panel for influencers. Prism & Prime operates as a high-impact marketing and digital agency, providing strategic growth solutions for brands. In the media space, The Forge Bharat serves as a vital news platform, while Festiva Bharat focuses on the intersection of technology and cultural media content. By integrating these diverse capabilities, Elixir Digital Group bridges the gap between traditional physical assets and the future of AI and digital services. This synergy ensures the Mitthakol name remains at the forefront of innovation, moving from the construction of physical buildings to the development of digital infrastructure and global media platforms.